The Circular Economy Made Easy

It is 2019, we are all together destroying the planet but ironically also unanimously decided that it is time to turn things around. After all, it hurts to see the Amazon rainforest being burned down simply to fuel our chai lattes. This requires a radical change in the way we think, behave and consume. Ladies and gentlemen: it is time to live according to a circular economy. Sure, we have all heard of it and are no longer printing boarding passes nor using plastic bags when we go grocery shopping. However, the circular economy is about much more than reducing waste or recycling coffee cups. It is time to clear things up: what exactly is the circular economy? Here is an attempt to explain it so that you can actually understand.

The term “circular economy” has become one of those buzz words that people shout around along with “disruptive innovation” and “achieving co-alignment”. Essentially, the circular economy comprises various concepts that together mark a significant shift in the way we produce, utilize and get rid of goods. Where we are used to a linear economy known as the take – make – dispose model, we are now replacing that by a circular economy based on the reduce – reuse – recycle principle.

Wait, what?
Back in the days, in a linear economy, companies would:

  •  take raw materials
  •  make a product out of it
  •  which would be disposed after the consumer was sick and tired of it.

So Now?
Now, in a circular economy, companies will:

  • reduce the amount of raw materials needed
  • redesign their business models to facilitate reusing of the product and 
  • eliminate waste by promoting recycling.

Reduce
Instead of only using new, raw materials, the circular economy fosters eco design. This does not only imply that products are designed to last and be repaired, but also that they can be taken apart after they have been used so that they can serve as raw materials again. We happy, the planet happy.

Reuse
Careful here: reusing ≠ recycling. Rather, it is about extending the lifetime of a product through adaptation in companies’ business models. How? Well, all those platforms that let you lease a product instead of owning it are a great example. Think of Ikea renting out furniture, Swapfiets leasing Dutch bicycles, Blablacar promoting ridesharing. In that way, the product is used to its fullest potential and its value is maximized. In addition, this is where the link to the sharing economy can be found as the idea of ownership changes. After all, it is access to products that we need, not the actual product itself. Sharing is the new buying.

Recycle
In a circular economy, waste does not exist. Instead, waste is seen as a resource. Based on the eco design, biodegradable parts of waste return to the planet and the non biodegradable stuff will serve as a basis for the production of new products

Naturally, the steps described above make it all sound quite easy. In reality, it is all a little more complex. Going circular requires companies to drastically rethink their entire business models, from product design, to manufacturing processes, to their relationships with consumers. Since the idea of moving from a linear business model to a circular one is relatively new, it might be difficult for companies to identify where the opportunities lie exactly and how to prioritize those accordingly. In order to do that successfully, proper research and analysis will play a key role.  

Want to assess how circular your company is or potentially could  be? We would be happy to help.

About Amstel Lab
Amstel Lab partners with startups and scaleups to commercialize your business. On the back of our experience, we have developed the unique Amstel Lab method: a tailor-made approach to maximize success. We test your markets, refine your product, innovate your commercial approach and execute your strategies. Any good idea is worth seeing through. 

Want to learn more? Contact us through [email protected]

Is the Next Economic Crisis Upon Us?

Remember the year 2008 when we lost all hope in our economies and were feeling as low as the Dow Jones? Chances are you and I have some psychological scars that still ache when only we think of them. Yes, it has been over 10 years since massive banks collapsed, people got fired rather than hired and money turned out to be nothing but a bubble. Things were bad and dark, no wonder we would rather forget those nasty years. But, to be fair, in the 10 years that followed the situation has turned around. Despite a few little setbacks such as Trump getting elected, a political war here and there and all the Brexit crap, many economies have flourished. GDPs grew steadily, employment rates were up and economists would even smile every now and then. How wonderful would it be if we could carry on like this? But people, let’s not get carried away here. Didn’t Newton teach us that what goes up must come down? This also counts for economies. The signs are here: winter is coming.

What’s Up With This Trade War?
The stock drops taking place in early August 2019 seemed to be both a flashback as well as a wake-up call for many. The big losers were all companies with any connection to China, such as Apple who relies on China for 20% of its sales. The result? Apple stock went down with 9% in the first week of August. Unsurprisingly, the plunge was the direct result of China striking back in the trade war against our good old friend Donald. The Chinese Yuan was brought down to its lowest exchange rate in eleven years. Why? As a manner of leveling the playing field after Trump announced another excessive rise in import tariffs as of September 1st. Both Trump as well as the Chinese President Xi Jinpig are having a hard time reconsidering their claims. As such, experts are worried that it all might escalate and turn into the largest trade war the world has ever known. Now what? Well, the two leaders have agreed to talk on the phone just before September 1st. The same experts claim that is going to be an interesting phone call. Fingers crossed.

But there is more to the story than just two world leaders having an argument over tea. US household debt as well as corporate debt are increasing, GDP growth rates are slowing down and all this political unrest makes the US economy fragile. 

“Economists argue that due to the shrinking German Economy and Boris Johnson continuing to push the no-deal Brexit, the odds of Europe suffering a second crisis soon are increasing.”

Let’s Get European
Time to take a look closer to home. What is going on in Western Europe? Economists argue that due to the shrinking German Economy and Boris Johnson continuing to push the no-deal Brexit, the odds of Europe suffering a second crisis soon are increasing. One of the reasons why Germany is suffering so much, is that due to its export of industrial products (think of cars and machines), it is affected more by the American/Chinese trade war than most European countries. On top of that, it is said that Europe’s largest economies are all distracted by their own, personal problems. Take Italy, for example, (who doesn’t love Italy?) Not only is the country’s debt bigger than its love for pizza, there is also a lot of economic and political uncertainty caused by the doubts of who is going to be Italy’s next leader. 

How About Holland?
Although the Dutch economy is strong, the signs of economic downturn are to be found in the Netherlands too. Interest rates are historically low and simply represent a decrease in demand for money. Looking at employment, things seem relatively good. Over 9 million Dutchies are employed and the unemployment rate is extremely modest with only 3,4%

Still, last August, Het Financiële Dagblad announced that the peak in employment lies behind us. The same message is reflected in consumer confidence. Although this indicator was skyrocketing last year and people were spending away, consumer confidence has  been falling rapidly again. 

We don’t mean to ruin your upcoming week so let’s look at the bright side, shall we? The Dutch economy is still growing and doing surprisingly well, especially compared to its neighbours. This relative Dutch economy growth was mainly due to large investments in the real estate sector but also to increasing consumption, according to CBS. Consumers were buying more electronics and clothing, but also more gas due to the cold spring. Oh how we love Dutch weather. 

At the end of the day, economies are just like the moon. They are fascinating, rather big and based on cycles. Fact is, that the 10 past years have been golden ones that boosted our economies globally. Now, political unrest is a main driver of change in the economic landscape. Although the size and timing of this change are uncertain, it might be wise to start preparing for the potential effects the economic downturn could have on you or your business. 

About Amstel Lab
Amstel Lab partners with startups and scaleups to commercialize your business. On the back of our experience, we have developed the unique Amstel Lab method: a tailor-made approach to maximize success. We test your markets, refine your product, innovate your commercial approach and execute your strategies. Any good idea is worth seeing through. 

Want to learn more? Contact us through [email protected]

Amsterdam’s Upcoming Start Up Events You Want to RSVP For

As the glorious Dutch summer is coming to an end, business is picking up again. As such, there are a ton of  relevant events being organized that can help you grow your start up, learn valuable lessons and meet interesting people. As such, we put together a list of events that you might be interested in. All that is left to do for you, is to copy paste them into your calendar and register.

Event: Startup Legal
Date: 27 August 2019, 18:00
Location: WeWork Weteringseschans
Link:  here
This MeetUp event is a crucial one if you are entering Amsterdam’s start up scene or if legal stuff freaks you out. During this event, anyone is free to ask their legal questions to Amsterdam’s top start up lawyers. Think of start up structures, dealing with employees and necessary agreements founders should understand. A plus: the event is free of charge. 

Event: WebmasterAccess
Date: 17-19 September 2019
Location: Double Tree by Hilton, Amsterdam
Link:  here
This is a big one, especially since WebmasterAccess celebrates its 15th anniversary this year. Typically, this conference’s attendees include website owners, publishers, marketing and media specialist, software companies, e-payment providers, mobile service providers and more. The seminars, networking events, dinners and parties will provide you with various opportunities to make valuable connections, mostly within the European market.

Event: Trends for 2020
Date: 26 September 2019
Location: EYE Film Institute
Link:  here 
Make sure to get your ticket for this event is you want to get a proper understanding of the most influential trends that 2020 will bring. Prepare for next level innovation. The only promise is that you will leave this event extremely energized, inspired and ready for 2020.

Event: OnBrand ‘19
Date: 10 October 2019
Location: SugarCity Events/ De Suikerfabriek
Link:  here
This cool conference combines marketing, tech and creativity to help you make most of the power of branding. With a wide array of inspirational speakers and a rapidly growing community, this is a great opportunity to make valuable connection and get on top of your brand. 


Event: Workshop Storytelling For Business

Date: 23 October 2019
Location: Zoku, Amsterdam
Link: here
Eager to learn how you can use storytelling to gain more business? Unleash your creative potential in this fun workshop to learn all about several practical tools you can use in your work, based on storytelling. Zoku itself offers a creative space which will bring out the best in you. On top of that, this workshop is being organized in very small groups of four, which allows for a deeper learning process.

Event: TalentCon
Date: 7 November 2019
Location: Pathé Tuschinski
Link:  here
Looking for new tech talent to take your start up to the next level? Make sure to attend this one day conference. It will be a day full of interesting speakers and HR experts to teach you the fine art of recruitment. In addition, of course, there will be plenty of tech talent waiting for you to get swept off their feet. 

 

Did we miss anything? We’d love to hear about your favourite events!

About Amstel Lab
Amstel Lab partners with startups and scaleups to commercialize your business. On the back of our experience, we have developed the unique Amstel Lab method: a tailor-made approach to maximize success. We test your markets, refine your product, innovate your commercial approach and execute your strategies. Any good idea is worth seeing through. 

Want to learn more? Contact us through [email protected]

How to Recruit and Retain Generation Z

How to Recruit and Retain Generation Z

Although many companies are spending millions on becoming millennial-proof, it is about time to prepare for the next kids in line: Generation Z, born between 1995 and 2010 (roughly). If you do your math, you can understand why it is so important to start focusing on them; they are coming of age and they are coming for you.

Who Are They Anyway?
First and foremost, the people making up Generation Z are more digital than Gen X and Gen Y (Millennials) will ever get. Gen Z’ers were practically born with a smartphone in their hands, knew how to operate a tablet before they were out of diapers and call for Siri and Alexa more often than they will call for their parents. Consequently, Gen Z is extremely cognitive and can easily process vast amounts of information and apply this to different online and offline settings. However, processing those endless data streams, goes at the expense of their attention spans.

A second important characteristic, is that Gen Z is extremely entrepreneurial. In fact, 41% strive to become their own boss. Many youngsters decide to “unfollow” the traditional career path as we know it. As student debts are becoming unpayable and post grads are becoming mainstream, Gen Z is inventing new, digital ways of earning money, for which they do not necessarily need a traditional university degree. After all, who was dreaming of becoming an iOS developer or a Youtube comedian 25 years ago?

Thirdly, Gen Z is known to be independent. Because of the autonomy provided by the internet, Gen Z is exposed to the world and all its opportunities and threats at a much younger age than previous generations. Naturally, this is also related to them being entrepreneurial, but it also causes them to be very environmentally aware. (I mean, have you seen all those teens giving crazy climate change speeches to important politicians?

Ok, so the new generation is made up of young, tech-savvy, entrepreneurial rebels who are ready to put their stamp on today’s workforce. What can existing companies do to attract and retain those influential kids? 

Get Flexible
Generation Z is used to and values autonomy, right? So, give it to them! Flexible working hours and free lunches alone are not going to do the job. Let them shape their own jobs, redesign organizational structures, rethink the concept of authority. Those are large, important building blocks that are essential to reconsider in the new working age.

Foster Freelancing
The facts do not lie: many Gen Z representatives are about to be working for themselves. According to Forbes, 50,9% of the U.S. population will consist of freelancers by 2027. This means that companies need to learn how to embrace and make the most of freelance talent. Naturally, companies’ HR departments will need to be on top of their game as recruitment (amongst others) is going to be of constant, crucial importance.

Efficiency Is Key
Knowing that Gen Z is used to processing information ridiculously rapidly, make sure that your company’s processes are this too. Nothing is as annoying as slow, old-fashioned hiring processes, having to print unnecessary forms (who owns a printer anyway?) or answering irrelevant questions. Get to the point and get to it fast.

Green Is the New Black
Taking care of the planet and its resources is on top of Gen Z’s list. As such, this should be a priority for your company too if you try to attract Gen Z talent. This can be reflected in details such as having a paperless and plastic free office. However, if you really want to get the job done, incorporate it into your business model. Ever thought of becoming circular?

Create Actual Benefits
Of course Gen Z loves ping pong tables, free chai latte’s and having an office dog too. However, those are just superficial benefits. After all, if you aim to touch someone’s soul, you will need to get underneath the surface. So, invest in stuff that actually matters such as genuine trust, a warm company culture and the desired freedom we reviewed earlier on.

Got different ideas? We would love to hear from you! 

About Amstel Lab
Amstel Lab partners with startups and scaleups to commercialize your business. On the back of our experience, we have developed the unique Amstel Lab method: a tailor-made approach to maximize success. We test your markets, refine your product, innovate your commercial approach and execute your strategies. Any good idea is worth seeing through. 

Want to learn more? Contact us through [email protected]

10 Tips to Stay Healthy at the Office

In today’s society, health seems to be high on our agendas. We are replacing normal cappuccinos by soy milk cappuccinos,  unanimously agree to only eat meat once a week and we bump into a fit girl on every second corner of the street. Great. The only problem we face, is that we work in an office, behind a computer, sitting on a chair. Consequently, our workstyles might not be in line with our desirable, healthy lifestyles. What to do? Here are 10 quick tips!

1. Walk the Talk
Scheduled a meeting? Replace the boardroom for the fresh air and go for a walk outside. Walking meetings are becoming more and more popular and that is not a surprise. Walking stimulates blood circulation which in turn stimulates energy production. 

2. Ditch the Chair
The standing desk is here and your physiotherapist might love it as much as you do. Why? Sitting less will take away several common types of pain such as (lower) back pain, neck pain and shoulder pain. On top of that, working behind a standing desk is likely to boost your mood, productivity and alertness.

3. Leave the Car at Home
In Amsterdam we already understand this point, because almost everyone cycles to work. But perhaps try to walk to work once or twice a week (if you are not in heels). The rainy days are perfect for this, since walking in the rain will keep you a lot drier than cycling the same distance in the rain.

4. Walk to the Coffee Machine Yourself
When your ever so kind colleague asks if you want another coffee, don’t reply by saying “yes please, you are amazing” but propose to walk with him or her. Experts claim that walking for two minutes every hour helps to reverse the negative effects of sitting too much. So if the coffee machine is too close, it might also be an idea to move it to the other side of the office or to move it one floor up.

5. Work Hard, Play Harder
Get a table tennis table if you don’t have one yet. Did you know that a normal adult will burn almost 100 calories by playing only 15 minutes of ping-pong? Apart from that, it is extremely refreshing to get your mind completely off work for a while, which will in turn boost productivity.

6. BYOL
Short for: bring your own lunch. Let’s face it: at 1pm everyone is more hungry than they expected they would be at 7am. As a result, getting lunch at an external location might be tempting. Be ahead of this temptation by bringing your own food.

7. Drink Your Coffee Sugarless
Chances are you are consuming several coffees a day and you tell yourself that you do this to increase productivity. In fact, one of the first things most people do when entering the office is getting one. If you use sugar, simply stop using it. It is a habit and habits only take 21 days to get rid of. Easy peasy.

8. Ventilate Away
Fresh air is underrated. Open that window, open internal office doors because we might not be able to see fresh air and ventilation, but we sure feel its effects. Fresh air helps people to think better and has positive effects on productivity and overall health.

9. Stairway to Heaven
Don’t take the elevator, take the stairs! So easy, yet so effective. Taking the stairs has shown to be an effective workout for your entire lower body including glutes, quads, hamstrings and calves. Use the stairs, skip leg day, save time.

10. Hydrate
Ask Secret Santa for one of those fancy water bottles and put it next to your computer all day. This way, you will automatically start drinking more water. Hydration has significant, positive effects on brain function and energy levels and helps relieve constipation. Lovely.

Do you have more tips to increase a healthy workstyle? Feel free to add on! 

About Amstel Lab
Amstel Lab partners with startups and scaleups to commercialize your business. On the back of our experience, we have developed the unique Amstel Lab method: a tailor-made approach to maximize success. We test your markets, refine your product, innovate your commercial approach and execute your strategies. Any good idea is worth seeing through. 

Want to learn more? Contact us through [email protected]

10 Tips to Help You to Pitch Like a Pro

Although Amsterdam’s buildings are famous for its steep staircases (try going down after a few beers), today’s office buildings do have elevators. Among the benefits is the classic opportunity to take your business idea to a whole new level by delivering a killer elevator pitch. After all, having a brilliant idea is one thing, but convincing possible clients or investors of its potential is a second. To help you out winning over those precious souls, we have put together 10 ways to elevate your pitching skills.

1. Mind the Body Lingo
A staggering 55% of your message is communicated through body language. As such, it is important to be aware of what is going on in that body of yours. Some quick tips. Chest up, shoulders back, straight spine (sounds like yoga, right?).Turn your body towards the person you are talking to and involve your arms and hands to make an open and confident impression. Also, beware of your facial expressions, meaning, try to relax your face, to smile and to talk with that inspiring sparkle in your eyes.

2. Tone It Up
38% of what your saying is determined by how you are saying it; the so-called tone of voice. Try to talk with a low-pitched voice and at a slower pace than usual, in order to come across as more powerful. Also, beware of your intonation and breathing. At the end of a sentence, your voice must go down, not up. In addition, be aware of the power of a pause every now and then, not to be confused with excessive amount of “uuhms” and “ahhhs”. We suggest you save those for later.
 
3. Choose Your Words Wisely
The last 7% of communication is determined by verbal expressions a.k.a. words. It is not a lot, but still, the number seven is considered to be the lucky number, right? Try to make use of positive wording. Replace “no problem” with “definitely”, replace “I should” with “I would like” replace “but” with “and”. At the end of the day, the feeling you awaken in others is what sticks with people and what they will always associate with you.
4. Know Who You Are Talking To

If you don’t know the person, simply ask what he or she does so you can anticipate the needs and wants of your audience. Based on who somebody is, the goal of your pitch might be completely different.

5. Ask Away
A common pitfall of people pitching an idea, is that they think that all the talking is up to them. By asking relevant questions, you can engage the audience and tailor your message in such a way that elements of what they have said come back in your message. Some call it framing, some call it being smart. In the end, it is up to you to say what the audience wants to hear. Make sure you capitalize on that opportunity. 

6. Listen, listen, listen
Ok, back to the “we’ve got two ears and one mouth for a reason” bullcrap. For real though, listening is underrated and it also is the secret key to making sense while talking. If people feel listened to, they feel understood and will appreciate you and your story a whole lot more.

7. Keep Your Goal in Mind
Once you determined who you are talking to and what your goal is, make sure you stick with that  goal. Sure you can use examples and anecdotes, but don’t wander off too much. Make sure your message is clear. You came here for a reason.

 

8. Know Your Numbers
Sure, beautiful stories are a great tool to appeal to people’s emotions. However, if you are talking to (potential) investors, chances are they are mainly interested in the bottom line. Trust us, you want to be on top of your numbers to truly make this pitch count.

9. Make Your Story Round
If you started your pitch with a funny statement, question or anecdote, it is a subtle extra to come back to it in your last sentences. This will put a smile on people’s faces, plus it shows that you thought about what you were saying. If your story is round, it is likely to make more sense.

10. Stay Humble
Just because you are trying to convince someone, doesn’t mean you should get overconfident. We all know that pushy people are annoying. Instead, offer people an opt-out (“
if this is not what you are looking for, I’d completely respect that”) if necessary. On top of that, make sure to genuinely thank them for listening to you, regardless of the outcome of your pitch.






Need assistance preparing for your pitch? Maybe we can help!

About Amstel Lab
Amstel Lab partners with start-ups and scale-ups to commercialize your business. On the back of our experience, we have developed the unique Amstel Lab method: a tailor-made approach to maximize success. We test your markets, refine your product, innovate your commercial approach and execute your strategies. Any good idea is worth seeing through.

Want to learn more? Contact us through [email protected] 

Why You Should Care About the Sharing Economy

Ever ordered Indian food through Deliveroo? Bought a second-hand wardrobe through Facebook’s marketplace? Thought you would become a millionaire by investing in cryptocurrency? Congrats, you participated in the sharing economy. Probably unknowingly. 

By now, you should have heard of the sharing economy, if you are interested in business. Chances are you have stayed in an Airbnb and are proud of your 4.8 Uber rating. You might be under the impression that such sharing platforms are way too commercial to be associated with sharing. The truth is, you are probably right. Airbnb is worth $31 billion and Uber $72 billion, and so we can safely say that serious money is being made in this new and promising businessland. In fact, by 2025 the sharing economy is projected to be worth $335 billion. Yup, three hundred thirty five billion shiny, green dollars. Therefore, it is about time to clear some things up. What exactly is meant by the sharing economy? Why does it matter and in what ways can it affect you and your business? 

What Is the Sharing Economy?
First of all, the term “sharing economy” is confusing. Some experts attempted to invent a more suitable name and refer to it as collaborative consumption, peer-to-peer economy, gig economy or freelance economy. All funny names aside, it comes down to an economic movement where modern technologies allow people to get necessary goods and services from each other rather than buying it from corporations. Like any market, it is about demand and supply. Demand comes from the people (like it almost always has), but now supply is provided by the people too. All that is needed to connect the two is a platform and some good old trust – enabled by technology. 

How Did It Come About?
Well, you might remember the magical year of 2008. Although it sounds like yesterday, this was 11 years ago (time flies when you are having fun). In 2008 we entered an economic recession. On top of that, we came to understand that we were all together ruining the planet. We were starting to feel a loss of community because people were spending more time on MSN and with their Blackberries than with their friends in person. Ok, so it were difficult years, things seemed dark. On the bright side, we started to learn that technologies do not necessarily dehumanize; they can also bring people together.

“We do not care about the stuff, but about the effect it brings about.”

Huh? How? For example, we got in the car with a stranger by using Blablacar, we joined dinner parties with like-minded people through Eatwith and we recycled our unused clothes by selling them via Ebay. After all, we had to be more conscious of our wallets and felt a need to be socially included. As the years passed, we learned that we do not want to be materialistic people. We discovered that we would rather travel to Colombia than buy an expensive watch. We do not care about the stuff, but about the effect that it brings about. I mean, isn’t this the very reason we all ride around on our Swapfiets and ask to use our neighbour’s power drill through Peerby rather than buying a new one? The message is clear: today’s generation wants to have a comfortable, flexible lifestyle in which having access is considered a privilege and ownership a burden.

So, you got a better understanding of what the sharing economy is and how it affects consumers on a daily basis, right? Still, the term might be vague as it comprises various, bigger concepts. Rachel Botsman and Roo Rogers divided the sharing economy’s companies into three comprehensible sections: product service systems (e.g. car2go), redistribution markets (e.g. Ebay),  and collaborative lifestyles (e.g. couchsurfing). The figure below outlines the essence of each of the forms. 

What To Do As a Business?
In order to capitalize on the sharing economy and to gain a share in this multi billion dollar business, it is more important than ever to give voice to the consumer. Technologies and platforms have changed the role of traditional institutions and the power has shifted from companies to the people. In other words, in the equation of P2P, there does not seem to be space for the B. So, what to do? 

Many established companies encounter resistance in their attempts to integrate the sharing economy into their business models. Yet, it is not impossible. In fact, it is extremely refreshing when they succeed. It provides the consumer with convenience and it provides the company with a sustainable, competitive advantage. Think of Ikea renting out furniture, think of Porsche letting you share a Porsche, or Bol.com providing a second-hand marketplace. 

Naturally, many companies choose such paths because they feel the environmental pressure to become circular rather than linear. They are pushed by certain sustainability standards to which they need or want to comply, which represents the overlap of the sharing and circular economy (this topic we will save for later). But apart from that, those companies learned to not see the new supply by the people as a threat, they support it and invent a way of co-existence and collaboration. Hence the name collaborative economy. 

Being able to adapt one’s business model to the laws of the sharing or collaborative economy, requires a deep understanding of the market and its users. It is about thinking in solutions rather than problems, about turning today’s threats into tomorrow’s opportunities. How to do that? Good old-fashioned research is a start. After all, research is the new homework. Maybe we can help. 

About Amstel Lab
Amstel Lab partners with start-ups and scale-ups to commercialize your business. On the back of our experience, we have developed the unique Amstel Lab method: a tailor-made approach to maximize success. We test your markets, refine your product, innovate your commercial approach and execute your strategies. Any good idea is worth seeing through. 

Want to learn more? Contact us through [email protected]